June 4, 2014
If you own or operate a business in today's economy, you already know the importance of making decisions which help your company grow and thrive. One of the most easy, affordable and effective ways for storefront businesses to accomplish this, is by having a commercial awning installed. Let's examine a few of the most fundamental benefits that come from installing a canopy or awning on your commercial property.
Differentiate Your Business from Others on the Block
Awnings are welcoming, colorful and can instantly add an element of character to virtually any business. Additionally, they afford you the opportunity to incorporate slogans, lettering and short messages to those on-foot and in their vehicles. In comparison to businesses without one, they have a way of telling potential customers that you take pride in your location and openly welcome them to stop by.
Attract the Attention of More Customers
You don’t need to be an expert in business psychology to understand the subliminal impact an awning can have on your revenues. Let's assume there are two coffee shops on Main Street, one with an awning and one without, the shop with a colorful canopy above their entrance is clearly going to make the bigger statement.
It can also have an impact on impulse sales, by drawing the attention of someone who saw your awning, and being reminded of something they needed to purchase. This is especially relevant of people who might not be from your town, but rather passing through or visiting family or friends.
Reduce Cooling Costs in the Summer
Summers in central NY can get hot, and the heat from your storefront window can keep your AC working harder than it should be. Adding a canopy awning to your business, especially for those with entrances facing south or west, can increase the amount of shade in the front of your store. This naturally reduces the constant temperature, thus preventing your air conditioner from running full-stream during the day's warmest hours.
Plus, it's no secret that people tend to gravitate towards shade when the sun is blazing. You never know how many of these people may be inclined to stop in to see what you offer. This too can result in business that might have otherwise gone to a competitor.
If you've been considering having an awning installed, call Awning Mart in Cicero NY to learn more about the benefits of enhancing your company's appearance.